We begin with a discovery process that identifies all site requirements and objectives. An audit of any existing analytics and research then helps to inform our content strategy and site architecture. Wireframes are then created for all templates and displays.
Concurrent with the UX phase, our content strategy phase typically involves a series of interviews, questionnaires and discussions. From this flood of content we filter a cohesive and compelling story that flows intuitively through the site, leading to user action.
Our design process begins with an exploration of multiple creative directions. Over a series of review rounds, the selected design is refined and applied across all templates. Video and photography are also planned and produced, and site content is polished.
The site build takes place on a secure staging server where the client can see progress in real time. Following final QA, rigorous testing and SEO analysis in the production environment, the final site is launched, and closely tracked.
Our engagement does not come to an end once a site is live. We remain on call for a pre-set period of time to resolve any issues that may arise, and our UX team tracks post-launch conversion rates and overall performance at weekly intervals.